Update 15 December 2016
The Board approved the proposed changes at the 25 November 2016 board meeting. Read more about dental trade names here >>
Posted 31 August 2016
Any time a dentist or dental practice uses a name that is not their registered legal name, they are using a trade name. Trade names are a form of advertising and are addressed in Part 12.15 of Bylaw 12 – Advertising and Promotional Activities. The College’s role is to ensure compliance with Bylaw 12 and to protect the public from being misled by non-registrants who may attempt to market themselves using dentistry related terms. While the College is occasionally called upon to adjudicate copyright or trademark disputes, we are not the appropriate body to do so. The Board is therefore proposing to change the way the College addresses trade names and has approved the following revised process for public consultation:
Beginning in January 2017, a new complaints form specific to Advertising and Promotional Activities will be used to handle trade names that violate Bylaw 12. Issues related to names being perceived as too similar will no longer be investigated by the College.
The College would like to hear from registrants on this change. We will review and consider all feedback received by 17 October 2016.
Include "Trade Names" in the subject line
Registrar's OfficeCollege of Dental Surgeons of BC500 – 1765 West 8th Avenue Vancouver B.C. V6J 5C6