Trade Names
Dentists need consent from the College to use a trade name that describes their practice facility.
All dentists are required to conspicuously display their proper name on a sign at their place of practice.This is particularly important in group practice settings to ensure the public can easily identify the dentist who provides service.
A trade name:
must comply with the Code of Ethics
- needs approval from the Registrar of the College
can be registered with the Registrar of Companies in Victoria
- should not be used on its own to conduct the practice of dentistry. For example, patients should not be billed for dental services under the trade name alone and the name of the corporation should be clearly indicated on all invoices.
If you sell your practice or facility or change the trade name, please notify the College to update the Trade Name Register.