Dentists who wish to use a trade name for their practice facility should obtain name consent from the College.
Since a trade name is considered to be a form of advertising and promotional activity, it must comply with CDSBC’s Code of Ethics and Part 12 of the College’s Bylaws.
To request consent for a trade name, please submit a letter that includes:
Send your request to CDSBC by mail, fax, or email to email@example.com. Please allow 10-15 business days for your request to be processed.
The College also suggests that you register your trade name with the BC Corporate Registry. Please note that a copy of CDSBC’s consent letter may be required to complete your trade name registration.
Patients should not be billed for dental services under the trade name alone – the dentist’s proper name or the dental corporation name should be clearly indicated on all invoices.
All dentists are required to conspicuously display their proper name on a sign at their practice. This is particularly important in group practice settings to ensure the public can easily identify the dentists who provide service. A trade name should not be used on its own to conduct the practice of dentistry.
If you sell your practice facility or change the trade name, please notify CDSBC to update its Trade Name Register.
© The College of Dental Surgeons, 2013